Instagram-Project BENTELER_Career
Apprenticeship meets social media
Apprenticeship at BENTELER isn’t just about learning – it’s about shaping things. In our social-media project, our apprentices show what they’re really made of: developing their own ideas, creating concepts, shooting videos and sharing on Instagram just how exciting the BENTELER world is.
Because our young talents gain much more than technical skills. They strengthen their team spirit, build media literacy and grow their confidence. And on top of that, they become the voice of our employer brand – authentic, creative and straight from their everyday experience.
How the project works
Our apprentices at the Training and Development Center meet every week in their project group to brainstorm, try out new ideas and develop them further. Then it’s time to roll camera! They film training info videos, tap into current trends and produce content that truly reflects their daily life as apprentices. And the best part: everyone can join in. Whether commercial, IT or technical – if you want to get creative and represent BENTELER to the outside world, you’re free to jump in. Whether you’re in front of the camera, behind it or working on the editing – that’s completely up to you.
You’ll also work closely with our Corporate Communications team, who support you, share tips and are always there for your questions. And the icing on the cake? Your commitment is even highlighted in your final certificate.